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Frost: World kiosk market poised for growth

August 27, 2002

The world market for interactive kiosks will experience substantial growth in the near future as more vertical markets tap into the potential of the industry. That is the consensus of Frost & Sullivan's latest report on the kiosk industry, World Interactive Kiosk Markets.

According to Frost, revenues in the world interactive kiosk market reached $492 million in 2001 and are projected to hit $745.8 million by 2008.

The key to kiosk success will come from the retail, banking, and telecommunications industries, according to Frost. The report states that those sectors will embrace kiosks due to increased customer awareness and technological advances in the sector.

"Vertical markets are likely to adopt kiosks to automate tasks and offer value-added services to their customers," Frost research analyst Mukul Krishna said in the report.

Another key to kiosk success will be the easy entry into the market, according to Frost. Because there are few barriers keeping prospective kiosk-related companies out of the sector, the entire industry will have to work hard to produce distinctive products at competitive prices.

"Diversifying kiosk product lines to offer easily customized solutions to various verticals will help participants expand their target markets and consequently, their customer base," the report states.

World Interactive Kiosk Markets is divided into eight sections, covering such topics as the telecommunications, retail, and hospitality sectors. The report is available from Frost for $3,995, 2,757 English Pounds, or 4,395 Euros.