News

Friendlyway introduces new business unit

December 22, 2004

Business Wire: friendlyway, Inc. rounded out its kiosk solutions by introducing its new business unit, "friendlyway Media."

Formerly I/O Digital Networks, the new business unit will support friendlyway's Interactive Systems and Event Services business divisions by providing multimedia and digital signage services customized to client-specific needs and strengthen friendlyway's total solutions offerings.

friendlyway, Inc. has engaged Loren Simpelo as creative director and Norman Liang as director of friendlyway Media. With 10 years of experience in designing interactive and multimedia content for retail, store and online environments, Simpelo will assist the ongoing efforts to infuse friendlyway's self-service solutions with cutting-edge interactive design.

Liang, who will serve as director of the business unit, provides proven leadership and experience in driving growth in new media products and services.