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Felix Group flies into Dixons stores
November 19, 2007
LONDON — DSGi PLC has announced a deal with Felix Group plc to trial its MAX BOX kiosks in Dixons Tax-Free stores in London's Gatwick and Heathrow airports. Dixons Tax-Free operates 25 stores across U.K. airports.
Felix Group hopes a successful trial will see a wider rollout of its kiosks across Dixons and Currys stores. The machines feature an array of digital services, including mobile-phone top-up and charge service, 24-hour flower ordering, Christmas hampers, games and digital downloads.
"It's a fantastic opportunity for us to take MAX BOX to tech-savvy consumers in a busy environment," said Andy Egan, chief executive of Felix Group.
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