News

Federal Trade Commission takes hands-off approach to RFID

March 17, 2005

WASHINGTON - According to a March 10 report released by the U.S. Federal Trade Commission, retailers that make and use radio frequency identification technology should also be the "go-to" guys for educating consumers about RFID use, data collection and privacy concerns. The FTC's report, "RFID: Applications and Implications for Consumers," compiles information presented at its June 2004 RFID workshop, where both private and public sector RFID users showcased how they are applying the technology to improve delivery practices of goods and services. According to a press release, the FTC concludes that companies utilizing RFID technology should also be responsible for self-regulation practices in respect to consumer privacy. Even though the agency has proceeded with a hands-off approach, it will continue to monitor how the self-regulation process is panning out and ensure companies are complying with FTC consumer privacy regulations. On March 9, the U.S. Senate High Tech Taskforce, which monitors RFID and other technology-related advances, announced its public policy goals for the 109th Congress. One goal states that taskforce members will seek to protect new technological developments from unnecessary government regulatory burdens or legislation. The goals add that RFID technology holds tremendous promise for the U.S. economy and taskforce members will work to protect the auto identification system from premature regulations.