News

Factura hits jackpot with casino account

March 20, 2002

ROCHESTER, N.Y. - Factura Corp. has won a contract to install kiosks at Foxwoods Resort Casino in Mashantucket, Conn.

The Foxwoods facility includes five casinos, 5,800 slots and 350 tables, according to a Factura news release. The kiosks feature information and integration services for the company's Wampum Club Card Program, a loyalty and reward program that allows customers to earn discounts on room nights, entertainment and dining.

Factura president Greg Swistak said his company delivered the kiosks, from concept to installation, in just six weeks. He described the kiosks as "attention grabbing" with space available for advertising.

He said the casino ordered the kiosks after a test of a Super Bowl marketing program showed customers were more likely to participate in programs when a kiosk interface was used.