Transportation

EV charging tech provider teams with outdoor media company on digital advertising network

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May 13, 2021

EVCS, a provider of electric vehicle charging technology, has partnered with iKahan Media, a minority-owned certified outdoor media company to expand and to create a digital billboard network combining EVCS chargers with LED screens.

EVCS offers a turnkey charging station solution to customers ranging from healthcare and hospitality to local governments and mixed-use campuses to benefit real estate owners.

In partnering with iKahan Media, EVCS will upgrade its fast-charging network with electronic displays to enable advertising and digital signage opportunities.

By expanding its business model to include advertising displays on its fast-charging network, EVCS has created a revenue stream that further improves the economics of the EV fast charging network. The partnership creates an ad network to offer advertisers a platform to reach their audience, benefiting both hosting sites and EV drivers.

"By partnering with iKahan Media, we are able to further that mission and together we are creating an amazing platform for advertisers to connect with a captive audience and provide highly-targeted advertising opportunities," Ian Vishnevsky, co-founder of EVCS, said in the press release.