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EASYINTERNETCAFÉ HIRES NETSHIFT TO ACCOMPLISH COST MISSION

February 5, 2003

easyInternetcafé's business model operates a yield management system that varies in-store charging on a minute by minute basis. As a consequence, easyInternetcafé's vending machines must be reliably linked with the central server that calculates the current going rate. NetShift's "cash to credit" payment solution ensures the link is robust and customers pay the going rate for time online. 

Previous payment solutions hampered easyInternetcafé's mission - to achieve the lowest cost base among its competitors - because they failed to deliver a reliable unattended service and forced costs above the optimum rate. NetShift's solution solves this dilemma and significantly improves the profitability of the business model.

 In addition, vending machines, running NetShift's software, are cheaper to build and, due to improved efficiency, fewer in number. 

Phil Jones, easyInternetcafé's CTO said: "NetShift's application will transform our cash to credit facility by reducing its overall costs. Our business model relies entirely on a `no-frills' self-service ethos and our new system supplies it. In a short space of time we have transformed the business from a high cost cash register infrastructure into a pure self service operation."

Manoj Ladwa, NetShift's project manager said: "Not long ago easyInternetcafé talked about unreliability costing money, now it talks about reliability saving money. That's what our technology is for."

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