DVD kiosks to expand rental market share
November 18, 2007
Video Business: DVD kiosks located in supermarkets, fast-food restaurants and other high-traffic locations expect to expand their share of the rental market to 25 percent within three years, says the chairman and chief executive of DVDPlay. No. 3 kiosk operator DVDPlay's Chuck Berger says the DVD kiosks operated primarily by redbox, TNR Entertainment and DVDPlay hold about 2 percent of the roughly $8 billion rental market. He estimates the channel's share will grow to more than 5 percent in 2008 and more than 20 percent by 2010 or 2011. DVDPlay in 2008 plans to add about 2,000 kiosks to its current base of 1,300 machines. Across the channel, about 8,000 new kiosks could be put into operation next year, he said.