DVD kiosk vendors searching for customer stats
June 10, 2007
Video Business: Rental kiosk operators TNR Corp. and DVDPlay are taking a scientific approach to stocking their machines to appeal to supermarket shoppers. Both companies have placed virtually all their machines inside grocery stores. As a result, TNR and DVDPlay are analyzing rental habits, income levels, even personality traits of supermarket renters in an effort to determine the most profitable title selection and copy depth for grocery kiosks.