News

Dutch telco calls up Scala to drive digital signage, kiosks

July 4, 2011

Scala announced today that Dutch telco giant KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands using Scala-driven digital signage.

KPN wanted to transition to a more modern look and feel, and required a digital signage solution flexible enough to handle this large-scale project, according to the announcement. KPN picked Scala Certified Partner QYN in 2008 to design an integrated digital network to meet all of its communications and advertising needs.

KPN chose QYN and a few specialized partners to design a network that spans more than 500 screens, displaying information on available products and plans, various phone features and current sales promotions.

The most noticeable digital element within the new stores is a portrait-oriented screen in the window facing the street to attract prospective buyers. Inside each store there are three interactive point-of-sale desks. At each desk, two different categories of mobile phones are displayed, ranging from "mobile office" to "youth" phones. Interactive touchscreens are embedded in the desks for each of the six categories, providing the most important information for each phone.

Two interactive kiosks allow customers to browse other products, such as televisions and Internet services. To complete the network, there are three more screens placed at the back of each store displaying relaxing images, commercials and short product promotions.

In addition to providing valuable product and service information, as well as advertising, the new digital network gives people something to focus on in the event they have to wait a few minutes before being helped, decreasing the customer's perceived waiting time.