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Driveitaway.com signs deal with Ford to auction used cars with kiosks
December 13, 2000
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ClaudePHILADELPHIA --
Driveitaway.com, the first Web site to focus on dealer-to-consumer used car auctions, announced an agreement that expands its dealer network to include 28 dealerships operated by the Ford Dealer Development group from Maine to North Carolina.Consumers inspect and test-drive cars they find on Driveitaway.com at participating dealers and place bids from the showroom floor using special Driveitaway.com Internet kiosks.
The first Ford dealership to install a kiosk will be Capital City Ford in Trenton, N.J. Driveitaway.com will install online kiosks at the remaining dealerships in the region, starting in early 2001.
Ford Dealer Development dealers will feature the Driveitaway.com kiosks in dealership newspaper ads, and display point-of-sale marketing materials at each site.
At the Driveitaway.com site, consumers search for vehicles just like they would at a local dealer. Consumers preview vehicles and search by make, model, location and mileage. They then choose the car they like and bid online. The auctions run three to seven days from the date the car is posted. During that time, bidders are encouraged to visit participating dealerships for an inspection or a test drive.
Ford Dealer Development, a division of Ford Motor Company (NYSE:
), provides support for minority-owned dealerships by training and financing locations for otherwise qualified candidates. Dealers begin with a 10 percent investment in a dealership, with the remainder owned by Ford. The dealer then gains more equity in the site via the profits it generates.Related Media
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