Retail

DraftKings acquires Vegas Sports Information Network

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March 30, 2021

DraftKings Inc., a sports betting operator, has acquired Vegas Sports Information Network, Inc., a multi-platform broadcast and content company delivering sports betting news, analysis and data to U.S. sports bettors since 2017. The acquisition will enable DraftKings, which is live with mobile and/or retail sports betting in 14 states, to further build out its content capabilities and will augment VSiN's ability to broaden its audience alongside the expansion of legal sports betting in the U.S.

"VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they're experienced or new to sports betting," Jason Robins, DraftKings' co-founder, CEO and chairman, said in the press release. "In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting."

VSiN, which operates out of Las Vegas, develops, produces and distributes more than 18 hours of live linear sports betting content each day. In addition to its 24/7 stream, VSiN's original content is accessible through multiple video and audio channels including Comcast Xfinity, Sling TV, fuboTV, Rogers' Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, as well as terrestrial radio stations throughout the country, and its growing slate of podcasts and betcasts. VSiN's current talent roster includes Brent Musburger, the sports broadcaster; Michael Lombardi, former NFL executive; Gill Alexander, host of the Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN's popular morning show, "Follow The Money."