News

Digital billboards raise driver safety questions

January 11, 2007

Media Buyer Planner: Digital billboards, a possible "next big wave" in outdoor advertising, may be facing a battle, with safety experts saying that the new billboards add yet another distraction for drivers. A study commissioned by the Federal Highway Administration has recommended more research into whether the signs present risks to drivers, and the federal government has also allotted $150,000 for a study of digital signage.

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