August 13, 2006
Forbes: Don't expect Aug. 10's foiled terror plot in London to ground the U.S. government's Ez-pass style security program for frequent travelers. And that's good news for Steve Brill, the media entrepreneur who's now running a security business geared to frequent business fliers. His company, Verified Identity Pass, a screening service that's created an express lane at airport security posts for pre-screened passengers deemed safe by the government, has effectively been cleared to take off past its initial successful test run in Orlando, Fla. Already, it's proved enormously popular with customers.
In the Orlando experiment, frequent travelers forked over $79.95 to register with Brill's company, which passed along the names to the Transportation Security Agency. Those cleared as safe were given an electronic card allowing them to proceed through high-tech kiosks, bypassing long security lines. The technology includes fingerprint and iris scans to help ensure the person zipping through is in fact the customer who applied and was approved for safe travel. The kiosk also detects any explosive materials a traveler may be carrying.