News

Dell brings kiosk-based marketing to DFW Airport

August 6, 2003

ROUND ROCK, Texas -- Have time to wait between flights at Dallas-Fort Worth International Airport? Why not head to a kiosk and go online to try out or even buy products from Dell Inc.

According to a report in Dallas Business Journal,Dell is the first company to sign up for the airport's marketing program, which combines brand awareness and customer interaction with direct sales.

Irving, Texas-based Airport Access Inc. is the marketing services company offering the interactive experience to Dell and other companies across four terminals.

"Without a doubt, this experiment with Dell has proven this innovative concept has the sophistication to attract companies that would have never considered us as potential outlets for their products," Pat Gleason, vice president of revenue and concessions at DFW, said in the report.

DFW's passenger demographic profile is one reason the airport is pursuing this concept. Two-thirds of DFW travelers are between the ages of 25 and 49. More than half have household incomes of $70,000 or more.

DFW International Airport is the world's third busiest, offering nearly 2,000 flights per day and serving 54 million passengers a year.