Interactive Customer Experience (ICX) Summit

Dave's Hot Chicken cofounder, president keynoting Interactive Customer Experience Summit

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August 30, 2023

Attendees of the Interactive Customer Experience Summit will hear how Dave's Hot Chicken, which was born in 2018 but topped the 2023 Fast Casual Top 100 Movers & Shakers list five years later, was transformed into a thriving brand by creating an amazing customer experience. In their Sept. 11 keynote address, "Igniting Fandom: How Dave's Hot Chicken Created an Authentic Following, Arman Oganesyan, cofounder and CBO, and President Jim Bitticks will discuss the marketing innovation behind the parking lot pop-up's journey from operating one location to entering the metaverse, said Cherryh Cansler, VP of Events of Networld Media Group, the producer of the summit.

"We are excited to bring such an amazing growth story to our attendees and look forward to them learning the ropes from such an incredible team," said Cansler, who has been covering Dave's Hot Chicken for the past several years on FastCasual.com, also owned by Networld Media Group.

The duo will explore how social media fuels explosive brand growth and showcase the synergy of marketing and operations, amplifying guest satisfaction. Leveraging an authentic following and cult-like fandom, the brand looks to the future, including stepping into the Metaverse, AI-driven order accuracy solutions, and streamlined kitchen technology, all with the consumer experience top of mind.

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