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Consumers interested in DVD kiosks, survey says
March 26, 2007
HOUSTON — In the first-ever comprehensive national survey of the DVD rental kiosk industry sector, 60% of current DVD renters expressed interest in renting from self-service DVD movie rental kiosks.
This represents a potential market approaching $1.0 billion accruing to this sector over the next five years, applying selected data from the nationwide survey recently completed by TNR Entertainment Corp., owner and operator of DVD rental kiosks in supermarkets and grocery stores.
"There are several compelling factors supporting this significant migration from conventional rental venues. In addition to the strong national consumer interest highlighted in the survey, we have proven consumer demand in existing kiosk installations, exploding retailer adoption of the kiosk rental model, and the thousands of potential retail rooftops nationally — which translates into millions of future transactions,'' said Richard B. Cohen, CEO of TNR Entertainment.
Among the findings in TNR's pioneering survey:
- Grocery retail-based DVD rental kiosks have broad consumer appeal among men and women of all ages and life stage classifications, especially those 30 to 54 years of age and families with children.
- The rental kiosk value proposition to consumers is simple and compelling, driven by both lower movie rental costs and unmatched convenience — the "single trip" benefit.
- Reflecting the growth potential for the kiosk market, awareness is still developing — approximately 1/3 of all consumers surveyed indicated awareness of the self-serve DVD kiosk concept, but only 5% of the respondents had rented through one. Awareness and rental usage in more developed markets is substantially higher.
- Kiosk adopters would most likely migrate from traditional "brick-and-mortar" rental sources to the grocery or rental kiosk.
- Over 1/3 of DVD renters are frequent grocery shoppers, many visiting their grocery store on a daily basis.
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