News

Consumers do trust biometrics, study finds

October 5, 2005

The Wise Marketer: More than 112 million consumers in the United States have given the "thumbs up" for biometric technology applications, with personal convenience and security uses driving public enthusiasm, according to the "Changing Behaviours in Retail Commerce" survey from Kelton Research Group and BioPay. According to the survey, regardless of whether their preferred method of payment is a credit card, debit card, check or cash, three out of five U.S. consumers agreed that the image of their fingerprint would be the most difficult form of identification to forge or steal.

Read more (Free registration required.)