Coke testing interactive vending machines

Atlanta Business Chronicle: The Coca-Cola Co. this spring is poised to test new interactive flat-screen vending machines at several Simon Property Group malls across the Southeast. The high-tech venders made their debut last summer in Beijing during the 2008 Olympics. The machines, developed by Coca-Cola and interactive marketing agency Sapient and Samsung, allow consumers to buy cold beverages and be entertained at the same time. The units being tested feature a large-format touchscreen display, allowing consumers to interact and experience their favorite Coca-Cola brands while learning more about Simon promotions.

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