Retail

Coca-Cola India teams with Reliance Retail on container recycling

Greishma Singh of Coca-Cola India and Southwest Asia and Damodar Mall of Reliance Retail unveil reverse vending machines. Image: Coca-Cola India.

January 17, 2024

Coca-Cola India and India's largest retailer, Reliance Retail, have launched a sustainability initiative for PET container recycling through reverse vending machines and collection bins called titled "Bhool Na Jana, Plastic Bottle Lautana," according to a press release.

The project aligns with the government's Swachh Bharat Mission and has launched in 36 Reliance Retail stores including Smart Bazaar and Sahakari Bhandar stores in Mumbai and Delhi, and will expand to 200 stores across the country by 2025 with a target of collecting 500,000 PET bottles annually in the pilot phase.

The disposed PET bottles will be collected and recycled by Reliance Industries, a recycler of polyester and plastics.