Retail

Cinema advertising network teams with Coinstar to deliver content on grocery kiosks

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January 6, 2021

National CineMedia, the cinema advertising network, has joined forces with Coinstar to reach movie fans beyond the big screen via adPlanet, a new digital advertising platform that sits atop Coinstar kiosks in grocery stores, according to a press release.

The Coinstar adPlanet network delivers tailored message capability by geography, demographics, brand behavior and interests. NCM's new digital out-of-home group, which was created to further unite brands with the power of movies by extending movie centric Noovie entertainment content, trivia and advertising beyond movie theaters to a variety of complementary venues, will sell adPlanet media on a national, regional, local and programmatic level.

Coinstar's adPlanet can integrate into existing brand campaigns, and advertisers can track their content's play and performance and change and run ads in real-time. The adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs and features the following:

• Large screen display (32-inch diagonal) with HD content capabilities.
• Full-motion, animation or static imagery options.
• 178-degree display viewability atop 6.5-foot-high kiosks.
• 450 NITS bright display viewable up to 50 feet.
• Customization across network and by kiosk.