News

Christie rolls out digital signage ad network to first 200 movie theater lobbies

Christie's ad-based digital signage network provides revenue generation and customer engagement in theater lobbies across the U.S.

March 10, 2015

Christie annnounced the rollout of Christie Experiential Networks in 200 theater lobbies across the U.S., beginning with the following theater chains: Missouri's Wehrenberg Theatres; Michigan-based Emagine Entertainment; New Jersey's Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia. According to Christie, the rollout demonstrates its ability to deliver advertising campaigns that communicate with and engage the modern, tech-savvy consumer in a wide range of markets.

The announcement coincides with the debut of CEN at Digital Signage Expo 2015 in Las Vegas, March 10-13. Christie also is showcasing an array of media solutions and digital destinations including interactive one-sheet kiosks, Christie Velvet LED tiles and ultra-high resolution LCD touch panels.

"Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theater concept, we can help customers create a new network, expand upon it or monetize an existing one," said Kevin Romano, senior director, global media, at Christie, in the announcement. "We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience."