Restaurants

Chopt launches digital restaurant

Provided

May 8, 2023

Chopt Creative Salad Co. is opening a digital restaurant in Manhattan featuring ordering with multiple touchpoints where guests can order ahead for pickup or delivery, at the table via QR code for dining in-house or from one of five self-service kiosks.

Chopt worked in collaboration with Bite to develop the kiosks, which act as the primary in-restaurant ordering method, according to a company press release.

Guests who order ahead may use the newly-released Chopt App, developed in partnership with YML, a digital transformation agency. It offers real-time order status updates and exclusive loyalty rewards for guests who register with an account.

The Midtown location also offers self-scan-and-pay stations for drinks and sides, proprietary technology for back-of-house order aggregation and kitchen management, with order prioritization, order throttling, and loyalty integrations to provide personalized guest experiences. It also has over shelving with dedicated space for digital orders, group orders, and delivery as well as booth and table seating for 40 with areas for both larger groups and intimate dining

Chopt has over 80 restaurants.