Retail

Chemesis taps Cannaballers for sales and marketing

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July 13, 2021

Chemesis International Inc., a cannabis grower, manufacturer, distributor and retailer, has signed a sales and marketing partnership with Cannaballers, a marketing company with a presence in the fitness industry to develop a marketing program, according to a press release.

The program will begin with a variety of product sets and placement locations to collect and analyze data and to build a roadmap for scaling the roll-out of the Vicki platform.

"This data will allow Chemesis to deploy its machines with data driven insights based on consumer preferences," Josh Rosenberg, Chemesis president, said in the release. "These insights are key to the success of any deployment; the data will be used to tweak all Vicki placements to ensure the highest possible return on investment."

Cannaballers' presence in the fitness industry aligns with Chemesis' target verticals — fitness, healthcare and high-traffic retail.