News

CETW11: DSA crowns content award winners

November 10, 2011

The Digital Screenmedia Association announced the winners for the DSA Crown Awards, which recognize excellence in digital out-of-home content, in a pre-show party the night before this fall's Customer Engagement Technology World show kicked off.

CETW was held earlier this week, Nov. 9-10, at the Javits Convention Center in New York City, and the DSA Crown Awards ceremony was held "in 'Oscar'-like fashion" on Nov. 8 at Dave & Buster's Times Square.

Categories for the content awards were "Point of Sale," covering content on screens in store catering to the shopper; "Point of Transit," covering messaging reaching people on the go, such as at airports and with digital billboards; and "Point of Wait," for places where people have longer dwell times, such as banks, elevators and doctor's offices.

The awards ceremony was co-hosted by Keith Kelsen, author of "Unleashing the Power of Digital Signage," and Linda Hofflander of The Handa Group.

The winners are:

Point of Sale

· Gold: Sprint, NASCAR Grand Moment, submitted by Two West Inc.

· Silver: Sprint, 3D Park LCD, submitted by Two West Inc.

· Bronze (tie): Smashburger Digital Menu Boards, submitted by WAND Corp.; and Sprint, Diner LCD, submitted by Two West Inc.

Point of Wait

· Gold: Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust, submitted by St. Joseph Content

· Silver: Harrah's Cherokee Hotel Lobby Video Wall, submitted by Alpha Video Creative

· Bronze: Tri Counties Bank Engages the Community, submitted by EWI Worldwide

Point of Transit

· Gold: PNC Auto Loan Spot, submitted by John Ryan

· Silver: PNC Street Marketing Content, submitted by John Ryan

Honorable Mentions:

· Sam the Cooking Guy - Fish Stick Tacos, submitted by Premier Retail Network

· Build-A-Bear HearMe Digital Sound Station, submitted by Build-A-Bear

Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Paul Flanigan of Saddle Ranch Digital, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen, and Anne White of PRN.

The event was a tribute to how far the industry has progressed, the DSA said. Kelsen, who helped produce the awards, said, "The winners of this year's inaugural DSA Crown Awards definitively put the best of the best in the forefront of our industry while inspiring the rest of us to create even better content in the future."

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