News

CBS adds 75 new kiosks to MGM Grand's Television City

February 19, 2006

LAS VEGAS - CBS has added 75 new countertop kiosks designed and manufactured by SeePoint Technology to Television City, its television research center and entertainment venue in Las Vegas at the MGM Grand hotel. CBS' new kiosk systems feature 19-inch touchscreens. Visitors to the Television City research center participate in individual research sessions by viewing programming right from the kiosk and then reacting to the content by responding to survey questions.

The market research conducted at Television City provides CBS with a source of continual interaction with and insight into its television viewing audience. By conducting individual research sessions on the large-screen kiosks, visitors no longer have to wait for scheduled group sessions, and CBS can conduct more research sessions and interface with more visitors. 

The individual research sessions also give CBS the advantage of showing a wider array of content that is better geared to the target audience demographic of the particular programming.  Each SeePoint terminal is linked to the Internet, allowing CBS executives to author and revise questionnaires as well as track viewer response from remote locations on a real time basis.

CBS has also installed SeePoint's VantagePoint freestanding kiosks in the Television City retail outlet. Visitors register for promotions, enabling CBS to collect additional demographic. A variety of merchandise tied to Viacom's television networks and programming also may be purchased from the VantagePoint kiosks.

The interactive kiosks provide high-speed access to all of the Viacom Television related Web sites.