Restaurants

Café Rio Mexican Grill digital concept drives volume gains

Image courtesy of Cafe Rio Mexican Grill.

May 18, 2022

Cafe Rio Mexican Grill, featuring digital kiosk ordering, drive-thru, curbside ordering and mobile app ordering, recently reported stellar sales at its recently opened sixth Digital Café location in Buckeye, Arizona, according to a press release.

The first week sales for the company's first Arizona restaurant exceeded the average opening sales for Cafe Rio's other 2022 openings. With the recent opening, the digital format restaurants are seeing average unit volumes exceed traditional format volumes by almost 20%.

This new footprint reduces restaurant square footage by up to 20%, making a more efficient use of space for the restaurant and allowing for growth paths that were previously not accessible.

"Digital ordering at Cafe Rio has almost tripled over the last two years," Cafe Rio CTO Todd Paladini said in the press release.