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Burger King's Virtual Fun Center Named Kiosk of the Year Apple, Nanonation & D2 Sales Combine to Deliver Award Winning Technology for Kids

Burger King Kid's Virtual Fun Center® (VFC) kiosk was awarded Kiosk Magazine's highest award this week when it was recognized as the "Kiosk of the Year" from the over 170 applications submitted for the annual awards.

August 31, 2004

Burger King's Virtual Fun Center Named Kiosk of the Year Apple, Nanonation & D2 Sales Combine to Deliver Award Winning Technology for Kids

LINCOLN, NE - AUGUST 18, 2003

Burger King Kid's Virtual Fun Center® (VFC) kiosk was awarded Kiosk Magazine's highest award this week when it was recognized as the "Kiosk of the Year" from the over 170 applications submitted for the annual awards.

Nanonation, a Nebraska-based developer of interactive software, and D2 Sales, a Wisconsin-based provider of kiosk systems and enclosures, combined to develop the next generation of kid's entertainment for Burger King locations across the United States.

Launched in April of this year, the Burger King Virtual Fun Center solutions are expected to be in over four hundred locations by the end of 2003. Return on investment for Burger King has been immediate. Sales at Burger King restaurants with kiosks have averaged 14% higher revenue than stores without. With more and more Virtual Fun Centers coming online, Burger King hopes to attract the next generation of kids to its restaurants and keep them coming back for more.

The software running on the kiosks features custom Burger King branded video games that are non-violent and educational. Nanonation's software solution provides Burger King stores with engaging customer experiences that attract and retain families, while enabling each store to monitor and test usage, effectiveness, and profitability.

Each unit comes equipped-with a touch screen iMac computer embedded in a custom Burger King branded enclosure that resembles a robot or techno-playmate The physical units were specifically designed with kids in mind, using bright colors and durable materials. Sandy Nix, CEO of D2 Sales, said, "A lot of time and energy was put into designing the entire user experience, from the type of games delivered to the physical size, color, and shape of the units." Prior to production, D2 conducted focus groups with kids in various age categories to determine the best ways to create a compelling and fun experience.

"We are proud to be a part of this winning project," said CEO/President of Nanonation, Bradley Walker. "The Burger King Virtual Fun Center kiosk is a great showcase for what true interactive customer experience can, should, and will be. It presents high-entertainment interactivity like no other solution on the market combined with a proven return on their investment." 

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About Nanonation:Nanonation, a Nebraska-based software developer, helps businesses stand out and deliver more through dynamic, interactive marketing solutions. From kiosks to dynamic signage, Nanonation delivers high-impact customer experiences and comprehensive Branding Intelligence that is a prerequisite to successful customer interactions. As a result, businesses can now offer a unique customer experience without complex, expensive, and lengthy system integration and programming. Nanonation's client list includes the Minnesota Wild, Nebraska Book, Douglas Theatres, Cabela's, Mazda, Burger King, Petro, Yahoo, Holiday Inn and many others in the retail, hospitality, entertainment, and education markets. More information about Nanonation can be found at its web site (www.nanonation.net) or by calling 402-323-6266.

About D2 Sales:D2 sales is a Wisconsin-based developer of kiosk systems and enclosures.

Nanonation is a trademark of Nanonation. Other company and product names may be trademarks of their respective owners.