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British Airways study reveals top 5 self-service features travelers prefer

March 21, 2013

A new study by British Airways reveals the top five technological innovations preferred by travelers. According to the more than 2,000 travelers in the study, online check-in, electronic tickets, the option to choose your seat online, mobile boarding passes and kiosk check-in are greatly improving the travel experience.

"It is clear from this study that customers appreciate the brilliance of self-service," said Frank Van Der Post, British Airways' managing director of brands and customer experience.

Read more about self-service in transportation and travel.