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Blockbuster Express merges online, kiosk DVD rental
March 14, 2010
DULUTH, Ga. – NCR Corp. has added functionality to blockbusterexpress.com that allows users to create a favorites list, browse available titles at their preferred kiosk, complete the rental of up to three titles at once online and then pick up their DVDs from the kiosk at their convenience. Blockbusterexpress.com also lets customers identify their preferred kiosk, so that whenever they browse for DVDs online, they automatically browse the titles available at the kiosk most convenient to them.
"We wanted to create the best online rental experience in the business, so we put our customers first when we designed the new blockbusterexpress.com. With our new site, you can rent online and the movies you want will be waiting for you at the kiosk," said Alex Camara, vice president and general manager, NCR Entertainment, in a press release. "Through our new Web experience, our customers will find a faster and easier way to rent a DVD at the same great price."
At the same time, NCR has secured a new deployer for the machines. Sheetz, an Altoona, Pa.-based chain of convenience stories, is adding the movie-rental kiosks at nearly all 365 locations, NCR has announced. The rollout is one of the biggest so far in NCR's efforts to have some 10,000 kiosks operating by year end through its partnership with Blockbuster Inc. The current number is about 4,000, compared to more than 20,000 for redbox.
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