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Blockbuster CEO announces ad campaign highlighting kiosks
May 28, 2009
Home Media Magazine: Blockbuster is launching new television and radio ads designed to drum up consumer interest in the brand's multichannel distribution offerings and changing rental price structure. Speaking Thursday to investors in Dallas during the chain's annual shareholder's meeting, CEO Jim Keyes showed a clip of "Escape-In," which highlights renting movies and video games from Blockbuster in-store, by mail, from kiosks, the Internet and electronically.
Keyes said the Blockbuster kiosks will hold 1,000 newly released movies and games, about double the number of most other rental kiosks, for both rental and purchase. The kiosks can be retrofitted for download capability in the future.
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