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AVP uses digital signage, kiosks for mobile marketing
December 2, 2007
LAS VEGAS — The Association of Volleyball Professionals has launched an interactive marketing campaign called the "Cuervo Cabana" for Jose Cuervo, the AVP's largest sponsor.
According to a news release, AVP contracted with SeePoint Technology to provide mobile-marketing kiosks for its outdoor locations. The AVP travels to 18 locations throughout the summer, including seven beaches.
The units allowed the AVP to display historical and modern-day volleyball highlights to lure visitors. The visitors then use the interactive kiosks to register for various events and provide consumer information. Combining digital signage with kiosk interactivity implements a powerful tool for lead-generation, mobile marketing and customer information, AVP officials said.
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