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Australian pharmacies add self-service
July 26, 2006
Australian IT: In a bid to increase in-store sales, pharmacists across Australia are installing computer terminals, kiosks and televisions to help inform customers. Customers can use the terminals to look up illnesses and the best products to treat their symptoms. Melbourne-based iVision has installed more than 150 terminals in pharmacies around the country, with plans to expand to more than 1,500 locations over the next 18 months. Stuart Hayes, managing director of iVision, said the concept follows on from the success of digital signage in pharmacies in Britain, where some advertisers have seen product sales increases of up to 180 percent.
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