Customer Experience

ASM Global teams with PopID on facial verification at sports, entertainment venues

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April 21, 2022

ASM Global, a provider live event experiences, will launch a facial verification network in partnership with technology innovator PopID, beginning at San Diego's Pechanga Arena, according to a press release

These biometric advances are part of a digital transformation taking place across ASM's network of more than 300 arenas, stadiums, theaters and convention centers across the globe. As part of the technology roll-out, ASM will also provide benefits and amenities to premium ticket holders at events.

PopID's connected infrastructure, including payments, terminals and point-of-sale integrations, streamlines consumer transactions.

PopID's technology will soon begin verifying payments and authenticating tickets via a fan's face at other ASM venues. Upcoming deployments include the Save Mart Center in Fresno, California, Coca-Cola Arena in Dubai and Toyota Arena in Ontario.