Ask the Experts: Who uses billpay kiosks in retail locations?

Before moving forward with a new service or product launch, a retailer must clearly understand who it aims to target with its new offering, as well as why and how the new offer is going to meet a certain market demand or need.

 

In today's tough economy, no retailer should invest in a new technology or service without having a clear business vision with a set goal in mind.

 

Here, Jim Bennett of U.S. Payments tells Kiosk Marketplace how the deployment of self-service bill-payment kiosks can help a retailer attract new customers and build brand loyalty.