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Ascendovations renames itself Ascenda

July 7, 2005

ORLANDO, Fla. - The four-year-old company formerly known as Ascendovations is now Ascenda Inc., according to a news release.

"We have a growing list of clients who are based throughout the world," said founder and chief executive officer Gaidi Hartage. "Our old name was a hybrid that combined ascent with innovations. In India, France and Indonesia, the name has little intrinsic meaning."

Ascenda will formally launch its primary product - Express Guest, a stand-alone check-in/check-out kiosk for hotels and timeshares - at HITEC, the nation's largest hospitality industry conference.

Express Guest provides key interactive guest accommodations such as hotel check-in and check-out, with such added features as electronic will-call for local area event ticketing.

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