Hardware

Arkansas fast casual opens self-pour tap room

Photo provided by iPourIt Inc.

August 1, 2023

Smokin' Oak Wood-Fired Pizza, a fast-casual franchise offering oak wood-fired pizza creations, is celebrating the grand opening of Arkansas' first self-pour taproom experience at its Fayetteville location today, according to a press release.

The self-serve taproom features a 40-tap draft system powered by iPourIt technology. Guests of legal drinking age can explore details for each beverage on touchscreens above the taps and pour anywhere from one to 12 ounces at a time. RFID technology is used to control the taps and track the ounces poured. A rotating selection of different beers, wines and mixed drinks will be available.

Owners Ben and Monica Roberts of So Good Restaurant Group LLC opened the franchise restaurant earlier this year with over 500 customers during its first operating weekend. In preparation for the launch of the taproom experience, the group has been working with the local government to pass new legislation that allows the use of self-pour beverage technology in the state of Arkansas for the first time.

Smokin' Oak has partnered with iPourIt to open all six of its taproom concepts operating throughout Arkansas, Colorado, Florida, Nebraska and Texas. Two additional locations are slated to open in Dallas-Fort Worth, Texas and Clifton, Colorado in the coming months.