Customer Experience

Aramark to introduce self-service tech for 9 MLB stadiums under branding initiative

Image provided by iStock.

April 4, 2022

Aramark Corp., the food and beverage partner of nine Major League Baseball stadiums, has unveiled a new brand identity for its Aramark Sports + Entertainment division, in addition to a signature marketing campaign titled "Mark Your Moment" and self-service ordering and check out, according to a press release.

Self-service upgrades include:

• Aramark's grab-and-go, touchless Mashgin and Caper smart-checkout devices will be at new Drink Mkt locations at Citizen Bank Park (Section 138), Fenway Park's Truly Overlook Stand and Coors Field's Fan Favorite Express. Additionally, a Walk Thru Brew location will be added to Fenway Park's Kettle One Deck, selling craft beer and canned cocktails.
• The Bartesian cocktail machine provides bar-quality cocktails in less than 30 seconds per serve. Citizens Bank Park, Fenway Park, Kauffman Stadium, Minute Maid Park and Oakland Coliseum will deploy mixology machines in premium suites and mobile bar carts.
• Tapin2 self-order kiosks will be offered at Kauffman Stadium, Minute Maid Park, in the new outfield at PNC Park and at the new Truly Terrace at Fenway Park.
• All nine venues will offer expanded mobile ordering capabilities, including the availability of Uber Eats at Minute Maid Park.

For the 2022 MLB season, Aramark S+E and its partners at Citi Field (New York Mets), Citizens Bank Park (Philadelphia Phillies), Coors Field (Colorado Rockies), Fenway Park (Boston Red Sox), Kauffman Stadium (Kansas City Royals), Minute Maid Park (Houston Astros), PNC Park (Pittsburgh Pirates), Rogers Centre (Toronto Blue Jays) and Oakland Coliseum (Oakland A's), are introducing tech and culinary offerings.