Customer Experience

Aramark teams with Instacart on contactless POS at Boston ballpark

Image courtesy of Instacart.

April 20, 2022

Instacart, a retail enablement company, has teamed with Aramark Sports + Entertainment to introduce its Caper Counter, an artificial intelligence-powered point-of-sale system, at Boston's historic ballpark, according to a press release. The Caper Counter checkout systems will provide fast, contact-free transactions of food and beverage selection for fans through visual recognition and AI technology, helping to reduce transaction times.

Guests will be able to use three Caper Counters for contact-free checkout experiences at select areas around the Boston stadium, located at the Truly Terrace and Walk Thru Bru. Caper Counter's technology allows for packaged food and beverage items, such as peanuts, soda, beer and candy, to be scanned and purchased in seconds while also increasing health and safety throughout the ballpark.

Caper Counter is powered by AI, including computer vision and sensor fusion technology to visually detect and identify items based on their shape, color, features and sizes.

Customers place items for purchase on Caper Counter, where they will be automatically detected and added to the cart for checkout. Customers then select "pay" and choose from either a credit card, loaded ticket or team rewards as their method of payment, and can then gather their food and beverages, completing a seamless, autonomous transaction.