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Animal Planet, U.S. zoos announce landmark kiosk partnership
August 12, 2009
Animal Planet and the Association of Zoos and Aquariums, or AZA, have announced a partnership to deploy interactive touchscreen ZOOTUBE kiosks at 10 U.S. zoos. According to a news release from the organizations, the kiosks will feature behind-the-scenes zoo footage, fun conservation facts and exclusive Animal Planet content. The companies say this is the first partnership of its kind and will bring a national entertainment brand into zoos across the country.
Marjorie Kaplan, president and general manager of Animal Planet, says the project will benefit both parties:
 | Animal Planet prides itself on rich, engaging content, and these kiosks are no exception. ZOOTUBES will not only inform and entertain zoo-goers nationwide, they will remind visitors that exciting animal programming can be found 24 hours a day on Animal Planet. |  |
The kiosks feature three content areas, according to the release:
"Zoo Scoop" — A series of behind-the-scenes vignettes hosted by Animal Planet personality Zak George that informs viewers about animal nutrition, behavioral enrichment and other zoo preparation activities.
"The Dirt on Animals" — A segment that breaks down facts about various species.
"Animals Save the Planet" — A humorous and lighthearted take on how humans can make a difference in lives of animals and the environment by making small changes in their everyday lives.
Animal Planet also provides additional content to the kiosk from its own roster of programming.
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