Customer Experience

Anheuser-Busch invites Super Bowl LVII fans to recycle containers with reverse vending machine

Image provided by Anheuser-Busch.

February 13, 2023

Super Bowl LVII fans were invited to recycle beverage containers at a reverse vending machine at the State Farm Stadium in Glendale, Arizona, presented by Anheuser-Busch as part of the company's sustainability efforts, according to a press release.

Anheuser-Busch was the first company to bring the Cycle powered by RTS reverse vending machines to both NFL and MLB stadiums.

Every beverage container recycled using the Cycle reverse vending machine gives fans an instant prize as well as an opportunity to be entered to win a pair of tickets to the 2023 NFL regular season.

There will be 10 grand prize winners announced by the end of March.

The contest is part of the Anheuser-Busch's National Recycling League which was created in 2022 to help reduce waste on game days across multiple professional sports leagues.

"Since the creation of the National Recycling League last year, we've worked together with our professional league and team partners and sports fans to divert thousands of pounds of recyclables out of landfills — truly working towards a shared dream of a future with less game day waste and more cheers," Brendan Whitworth, CEO of Anheuser-Busch, said in the press release.