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Alterra Mountain ski resorts deploy Mashgin self checkout

Image provided by Mashgin.

January 11, 2023

Alterra Mountain Co., which owns 15 North American mountain resort destinations, has deployed Mashgin's computer vision-powered self-checkout terminals at ski and snowboard resorts to save guests time, according to a press release.

The new self-checkout kiosks at Palisades Tahoe, Big Bear Mountain Resort and Mammoth Mountain in California and Winter Park Resort in Colorado, enable customers to check out in seconds.

Mashgin's multi-tray functionality feature captures multiple trays of food and beverage items and rings each up in a single checkout transaction, making it easy for families or groups to self-checkout multiple trays of food together.

Mashgin uses AI-powered computer vision to recognize and ring up objects up to 10 times faster than traditional checkout with a cashier. The kiosks instantly identify packaged goods, produce and open-plated food items — a burger, bowl of chili, combo meal plate or a piece of fruit — from any angle.

Mashgin uses cameras to identify and read existing visual information such as colors, shapes, sizes and other features in much the same way a human eye does. Items don't have to lie flat or with their barcode exposed to a scanner. Once placed on the kiosk tray, Mashgin instantaneously identifies the items, enabling customers to check out within seconds.




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