News

Allure introduces new digital menu boards for theaters

March 27, 2006

ATLANTA - Allure Digital Media announced its new Standard Series Digital Menu Board Solution. It consists of three networked 42-inch plasma screens that display different digital content messaging and menu offerings.

The first screen is a full digital menu board with an area for promotional messaging. The second screen is designed to promote combo meals and the third screen is designed for appetite-appeal messaging. All screens display generic content representing typical menu offerings found in the theater industry.

This new product offering will be added to the expanding array of Allure digital menu board solutions for the theater and entertainment industry.

"We envision this solution to be geared for smaller volume theaters, where cost control is paramount," ," said Rodrick Glass, president and chief operating officer of Allure. "We also feel this solution fits well with the medium-sized to large circuits as an answer to retrofitting their existing portfolio. It will also work well as an ancillary concession stand, allowing circuits a cost-efficient solution in expanding their ambient networks."