April 11, 2007
Advertising Age: As part of a new advertising campaign promoting kiosk usage, Alamo has chosen a beaver and a buffalo to be the spokespeople for the rent-a-car company. In the30-second spots, Al the beaver teaches his timid buffalo friend Mo to "fight the herd instinct" by choosing Alamo's self-service kiosk instead of standing in line at the checkout counter. The ad was created by Fallon and directed by Shaun Sewter of MOO Studios in Los Angeles.