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Alamo ad campaign focuses on kiosks

April 11, 2007

Advertising Age: As part of a new advertising campaign promoting kiosk usage, Alamo has chosen a beaver and a buffalo to be the spokespeople for the rent-a-car company. In the30-second spots, Al the beaver teaches his timid buffalo friend Mo to "fight the herd instinct" by choosing Alamo's self-service kiosk instead of standing in line at the checkout counter.  The ad was created by Fallon and directed by Shaun Sewter of MOO Studios in Los Angeles.

View the videohere. (Scroll down to the fourth video.)

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