News

A cell phone, a movie lobby and a message

July 17, 2005

New York Times: 20th Century Fox has signed a deal with Loews Cineplex Entertainment to distribute ring tones, movie trailers and pictures through kiosks in theaters in New York, Los Angeles and San Francisco. The kiosks can transmit promotional materials to any Bluetooth-enabled phone. A theater patron can download a full-length movie trailer to his or her phone in about 30 seconds, at no cost.

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