Craig Martin
Craig Martin
Craig Martin has over 15 years of experience providing Fortune 500 brands and retailers with innovative digital merchandising solutions. He founded Reality Interactive, LLC in 2004. Prior to that, he held senior business development positions at Media Right and Netkey. Clients over the years include BMW, Callaway Golf, PepsiCo, Bose, Lego, Leapfrog and others.
Recent Contributions
3 things to remember when crafting an interactive retail experience
by Craig Martin — Client Contact, Reality Interactive, LLC
Retail experience stores (think Apple or Microsoft retail outlets) are increasing in popularity. In these stores, a combination of screens, tablets, laptops…
read nowDemonstration needed: Crafting retail environments that sell high-tech products
by Craig Martin — Client Contact, Reality Interactive, LLC
How do you demonstrate the value of your product when its potential is entwined with other things? Many companies have products and services that interact with…
read nowFour essential pre-deployment considerations
by Craig Martin — Client Contact, Reality Interactive, LLC
Deployment is the bridge between the final development phase and the remote monitoring and management phase of a digital merchandising project. It's the phase…
read nowConsider this deployment paradigm: The kiosk as a 'toaster'
by Craig Martin — Client Contact, Reality Interactive, LLC
The overall development process, from concept to pilot, may only take 10-14 weeks, but some of the decisions made at the beginning of the process are the most…
read now3 aspects of high-quality kiosk software
by Craig Martin — Client Contact, Reality Interactive, LLC
The user experience design, remote monitoring capabilities, and on-site care of your software solution will determine its effectiveness to serve you and your…
read now3 things to ask of your enclosure vendor
by Craig Martin — Client Contact, Reality Interactive, LLC
What appears on the screen is just one of the elements of the overall customer experience. If you've got great content, you'll want to ensure that the rest of…
read now3 key traits of a qualified lead vendor
by Craig Martin — Client Contact, Reality Interactive, LLC
The right lead vendor can make a project work just as easily as a bad one can not. Here's what to look for in making your choice.
read now5 critical questions for your next hardware vendor
by Craig Martin — Client Contact, Reality Interactive, LLC
Without great hardware from a great supplier, the odds of a successful deployment fall fast.
read nowSee More From Craig
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