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News & Media From Adam Ortlieb

How receipts can enhance the user experience

by Adam Ortlieb — Associate Director, Marketing, Seiko Instruments

Retailers can use the receipt as a platform to improve the user experience while generating incremental revenue.

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Reliability and the total cost of ownership

by Adam Ortlieb — Associate Director, Marketing, Seiko Instruments

Maintaining a competitive cost structure is an obvious requirement in order to be able to offer an effective pricing model. On the other hand, by design…

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