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The X-Files arrive with digital signage kiosks

The X-Files have returned to TV after a 15 year hiatus. Digital signage kiosks helped build the hype for the show's return

March 21, 2016 by Christopher Hall — w, t

The X-Files recently returned to television sets around the world after a more-than-decade-long hiatus — and digital signage helped build the anticipation and suspense for the show's return.

For the release of Season 10, outdoor advertiser JCDecaux partnered with local Fox network affiliates in both Portugal and the U.K. to promote the series' relaunch.

At Lisbon Oriente Station, JCDecaux Portugal deployed a giant "UFO" crash landed outside the station, and passengers and passersby were invited to snap a selfie with the UFO through a JCDecaux digital signage kiosk, with the best photos later uploaded to Fox Portugal's Facebook page.

And across the channel in the U.K., Channel 5 launched a dynamic digital signage countdown across JCDecaux's DOOH network. The countdown went live on Feb. 5 and counted down to the show's U.K. launch at 9 p.m. on Feb. 8.

The campaign, planned and booked through JCDecaux by Vizeum and Posterscope, was featured across Transvision screens as well as Rail and Mall D6s, the company said.

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