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Incorporating learning styles for successful digital signage

December 9, 2013 by Laura Miller — Director of Marketing, Kioware

One of the many purposes of digital signage is to communicate information. There are many cooks in the kitchen when it comes to creating the content for digital signage applications. From graphic designers, developers, copywriters, and marketing, each of those cooks have their own vision of the final product and their own ingredients for getting there. For a more effective digital signage and/or application output, consider the following:

Educational researchers have studied individual and group learning styles for years. What is it that you are trying to communicate? What do you want your audience to remember and/or take away from your digital signage display? Once you have identified the goal, work to make sure that you are speaking to your audience in his or her best learning style.

The learning style considerations that your signage should include:

Visual Learners. (Show me a picture of what you want me to know).
Reading-Writing Learners. (Let me read a paragraph that uses descriptive phrasing).
Tactile-Learners. (Make me feel it, ask me to make a movement).
Auditory Learners. (Tell me, with sound, what it is you want me to know).

This is much easier than it may initially seem. Digital signage can easily accommodate visual and reading-writing style learners. While tactile may be the most challenging, even auditory is easy to accommodate if you are able to incorporate sound (depending on the setting, sound may or may not be feasible). Tactile can be addressed using a swatch attached to the kiosk/signage display and/or clothing displayed next to the signage, etc.

Provide something that addresses each learning style in an effort to reach more of your audience and, hopefully, give them something to remember. With the ingredients of each type of learning style and the talented cooks that work to create your digital display and/or application, your digital signage is sure to be a success. What other ways can you incorporate tactile and/or auditory content in your digital signage?