Blog

Electronic Coupons that make more sense

September 30, 2010 by Kurt Myrick — Technical Engineer, Phoenix Kiosk

It’s like getting free popcorn at the end of the movie. It just doesn’t make sense to receive your coupons when you’re heading out the door of the grocery store, or hardware store, or any retail outlet.

That’s why there’s a trend among retailers to provide coupons to customers through a kiosk as they enter the store. In many cases, the customers scan their membership or savings card, and a variety of coupons are printed for them.

Retailers appreciate the range of coupon types that can be dispensed on the kiosks (brand and manufacturer coupons, etc.) Some coupons may be distributed according to the buying habits of specific customers, while others may simply be special offers for the day.

Retailers also enjoy the fact that coupons can be generated and placed on the kiosk much more quickly than they can be distributed through traditional media. This allows retailers to target specific inventory almost immediately, and get the results they want through couponing.

Many retailers have found the decision to invest in coupon kiosks to be an easy one, based upon common-sense principals that are backed up by real-time results: people are more likely to utilize their coupons if they don’t leave the store and forget about them.

Couponing through kiosks is an effective tool because retailers can sell more product, and also increase revenue by focusing on margin. In just about every case, both the retailer and the consumer are happy.

Stores such as Food Lion, Giant Eagle, Marsh Supermarkets and CVS have taken advantage of coupon kiosks.

About Kurt Myrick

---

None

Connect with Kurt: